Thursday, May 13, 2010

Garden Game

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Cute little postcard for our Garden Games promotion, inspired by vintage Victorian style seed packets of the 1920's but with a clean, modern twist.


All Images are property of Jody Piper and Harrah's New Orleans. ANY unauthorized use may result in legal action against the respective parties. All rights reserved 2009.

Must be 21 or older to gamble or obtain a Total Rewards® card. Know When To Stop Before You Start.® Gambling Problem? Call 1-800-522-4700. ©2009 Harrah's License Company, LLC.

Friday, March 26, 2010

Before & After

Old, irrelevant art vs. new, audience-targeted art.

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All Images are property of Jody Piper and Harrah's New Orleans. ANY unauthorized use may result in legal action against the respective parties. All rights reserved 2009.

Must be 21 or older to gamble or obtain a Total Rewards® card. Know When To Stop Before You Start.® Gambling Problem? Call 1-800-522-4700. ©2009 Harrah's License Company, LLC.

Thursday, March 25, 2010

Nightclub Rebranding

Rolling out on April 1 with my long-awaited Masquerade rebranding signage. I'm pretty excited about getting this out into the world. The previous branding for the club was created by an agency in Texas... an agency that had never actually BEEN in Masquerade. This collateral is truly a labor of love for me as it's one of the few things I'm able to design and produce relatively unmolested by a million various opinions. You may hate it... but that's fine because I love it. Booyah!

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All Images are property of Jody Piper and Harrah's New Orleans. ANY unauthorized use may result in legal action against the respective parties. All rights reserved 2009.

Must be 21 or older to gamble or obtain a Total Rewards® card. Know When To Stop Before You Start.® Gambling Problem? Call 1-800-522-4700. ©2009 Harrah's License Company, LLC.

Monday, December 21, 2009

Artistry

I have been pretty obsessed over the past year with the artistry of ballet. Everything about it... the fluidity of movement, the shapes in both positive and negative space the dancers create, the mood it conveys so effectively without words – without music even, the tension and ease and color and form. One of my New Year's Resolutions for 2010 is to achieve – or at the very least strive to achieve these principles in my design.

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Sarah Van Patten and Pierre-Fran├žois Vilanoba in "Within The Golden Hour"; San Francisco Ballet

Monday, November 9, 2009

Let it Show, Let it Show, Let it Show!

Clearly, I have been given WAAAY too much license to write copy, conceptualize and stamp everything with my own personal aesthetic. Behold, my cutesy semi-retro Holiday Movie Fest poster. My favorite part is definitely the movie theatre carpet sampled and used as the pattern for the tree. And, of course, the popcorn snow and movie reel snowflakes. Doesn't it get you in the mood to sit outside in the cold with a snuggie and a hot chocolate and watch your favorite holiday movie? See you on Fulton Square!

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All Images are property of Jody Piper and Harrah's New Orleans. ANY unauthorized use may result in legal action against the respective parties. All rights reserved 2009.

Must be 21 or older to gamble or obtain a Total Rewards® card. Know When To Stop Before You Start.® Gambling Problem? Call 1-800-522-4700. ©2009 Harrah's License Company, LLC.

Friday, November 6, 2009

December Cruise Giveaway

Give me a cruise giveaway promotion without a theme or any creative direction and I'm going to Jodify the hell out of it!

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All Images are property of Jody Piper and Harrah's New Orleans. ANY unauthorized use may result in legal action against the respective parties. All rights reserved 2009.

Must be 21 or older to gamble or obtain a Total Rewards® card. Know When To Stop Before You Start.® Gambling Problem? Call 1-800-522-4700. ©2009 Harrah's License Company, LLC.

Friday, October 23, 2009

After Two Months of Labor...

This baby was born. The Tenth Anniversary Boxed VVIP Invitation for Harrah's New Orleans. I am actually pretty proud of keeping it as intact as I did considering all the challenges faced in the process of designing and producing this piece – which, of course, are the same challenges that pop up in designing ANY piece, specifically one as high-end and highly visible as this one.

Inspired by the familiar textures in a casino – card table felt and playing cards – I created a keepsake invitation in a table felt-covered box. The box included a booklet detailing the impressive contributions of Harrah's New Orleans to its community, an invitation to the VIP Anniversary Party and a commemorative deck of custom playing cards.

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All Images are property of Jody Piper and Harrah's New Orleans. ANY unauthorized use may result in legal action against the respective parties. All rights reserved 2009.

Must be 21 or older to gamble or obtain a Total Rewards® card. Know When To Stop Before You Start.® Gambling Problem? Call 1-800-522-4700. ©2009 Harrah's License Company, LLC.